Casa Miami · Sales strategy
Sales strategy · Private & confidential · November 2026
Winner · Best House in Spain · International Property Awards 2026
Casa
Miami
A discreet, global strategy to bring Casa Miami to the few buyers for whom it was created.
against 3.2% for global luxury
foreign buyers in 2025
with a budget above €10M
Golden Triangle home, 2025
01 — The market
A record market.
A selective buyer.
Marbella’s prime market has never been worth more, and buyers have never taken longer to decide.
Marbella, Benahavís and Estepona recorded 8,540 sales in 2025. Prime values rose faster than in almost any luxury market worldwide. Buyers are now analytical and slow: villas sold on average 13.6% below their asking price, after nine to twelve months on the market.
Demand at the top is deep. Benahavís is the only market in Spain where most international demand sits between €5M and €10M, and more than a quarter of international searches there go above €10M. New villas are rare: 97% of Benahavís sales in 2025 were resale homes.
The Golden Triangle in 2025
Registered sales by municipality. Benahavís, where Casa Miami stands, has the highest average home value and the highest share of foreign buyers.
Source: Portal Estadístico del Notariado, 2025, via DM Properties. Averages cover all homes sold, apartments included; ultra-prime villas trade far above them.
02 — Who buys at this level
Four buyers, and where
we will find each of them.
Most of them never browse a Spanish portal. They search on Google, ask ChatGPT, follow Instagram, or ask their private banker.
Americans now lead foreign demand for ultra-luxury homes in Marbella, helped by the direct Málaga–New York route.
- Google and ChatGPT ads in the US
- Vanquish Miami network, family-office advisors
They buy above €5M and put privacy, gated security and staff facilities first.
- Vanquish Dubai, Abu Dhabi and Saudi network
- Private banks, Instagram, Arabic dossier
They lead Benahavís purchases and often move permanently with school-age children.
- Google, ChatGPT, Rightmove
- Vanquish partners in London and Berlin
Homes built around wellness sell about 10% faster, according to local market reports.
- LinkedIn campaigns to named executives
- Monaco network, film of the spa
03 — The villa
No straight line
in sight.
Curved terraces wrap a lagoon pool; inside, every room is shaped in arches and soft light. That is the story our campaigns will tell.
Casa Miami stands in Herrojo Alto, a gated community on the Benahavís side of La Quinta, about 5 km from Puerto Banús and 8 km from Marbella centre. It is a new contemporary villa, now under construction and offered for sale before completion, on a scale the resale market rarely offers.
Winner of Best House in Spain at the International Property Awards 2026.
International Property Awards 2026
04 — The Vanquish method
We don’t list a house.
We orchestrate its sale.
Every Vanquish sale is run as a structured campaign in four disciplines, led by one senior team, powered by our in-house digital and AI agency, and carried by the Vanquish network.
Value is built on rarity, design and prestige, never on comparison with the market. Price on request, editorial storytelling, private access.
Google, ChatGPT, Instagram, LinkedIn and the prime portals, run by 22DIAMONDS, Vanquish’s in-house digital and AI agency, in each buyer’s country and language.
A database of more than 80,000 contacts, a presence in seven luxury markets, and partners across Europe, the Gulf and the Americas.
AI agents answer and qualify every enquiry in six languages. Our senior team spends its time only on buyers who can act.
05 — Position
Not a listing. A private offering.
At this level, buyers are not shopping for square metres. They are choosing a way of living. Casa Miami will be presented as a rare, award-winning work of architecture, released discreetly to a qualified few while it is still being built.
Rarity
A new villa of 1,844 m², named Best House in Spain 2026, in a market where 97% of sales are resale homes. There is almost nothing to compare it with.
Wellness
A private spa with indoor pool, sauna and hammam. The feature ultra-prime buyers now ask for first, and the one we lead with.
Privacy
A gated estate, a staff lift and eight suites. Built for families who live with household staff and guests.
The art of living
Cocktail bar, wine cellar, cinema and an outdoor screen under the stars. A house made for evenings.
06 — Reach
Found where ultra-prime buyers actually search.
Every channel is planned, run and measured by 22DIAMONDS, Vanquish’s in-house digital and AI agency. One team, one plan, optimised continuously with AI.
ASearch & AI
Found at the moment of intent: when a buyer types or asks “contemporary villa in Marbella with a private spa”.
BPrime international portals
Curated, not mass exposure: only the platforms read by HNW and UHNW buyers and their advisors.
CFilm, social & press
Where the house is felt, not just seen. Content is editorial rather than promotional.
07 — Network
One villa in Marbella.
A network across four continents.
Many sales at this level happen quietly, between people of trust. Vanquish is present in seven of the world’s leading luxury markets and holds a private database of more than 80,000 contacts.
Vanquish presence
Cascais
Our home market on the Lisbon coast, and the base of the Vanquish team.
Marbella
Local presence in the Golden Triangle: prime brokers and private presentations on site.
Dubai
Direct access to Middle Eastern families, investors and the Gulf’s private wealth.
Abu Dhabi
Relationships with families and investors in the capital of the Emirates.
Maldives
Island-resort clients who own several homes and buy with discretion.
Miami
The fastest-growing buyer group in Marbella, reached through our presence in Miami.
Brazil
Brazilian families and investors with strong ties to Portugal and Southern Europe.
Extended network
Monaco
Ultra-high-net-worth residents and family offices who also look along the Mediterranean.
Berlin · London
Entrepreneurs and executives from two of Benahavís’s leading buyer nationalities.
Saudi Arabia
Families seeking a private European base, introduced through trusted advisors.
Mediterranean coast
Partners along the prime coasts of Southern Europe.
08 — Qualify & close
Every enquiry answered.
Only serious buyers
reach the villa.
Our aim is not more leads. It is the right buyer, identified faster and treated with the discretion this house deserves.
09 — Roadmap & measurement
From first reveal to handover.
Because Casa Miami is sold during construction, the campaign follows the building: four phases, each with a clear purpose, reviewed every month on evidence.
Launch
Identity, film, virtual tour and private-access website. Private preview to the Vanquish Investor Network. Press release on the award.
Market activation
Google, ChatGPT, social and the prime portals go live. Partner agencies briefed. Private presentation on site.
Construction follow-up
Construction milestones shared with buyers. Site visits. Personalisation of finishes with the architects.
Completion
Final sales campaign, handover and after-sales support for the new owner.
Reach by market
How many of the right people saw Casa Miami, country by country.
Qualified enquiries
Enquiries that pass screening, traced to the channel that produced them.
Cost per qualified buyer
What each channel costs per serious buyer, so budget follows results.
Site visits & feedback
Who visited, what they said, and what it tells us about price and positioning.
10 — About Vanquish
A boutique house
for ultra-prime.
Global by nature.
Vanquish Properties is an international reference in luxury real estate and premium investment, specialised in the curation and sale of exceptional assets and carefully selected off-market opportunities.
From Portugal, Vanquish connects global investors with the world’s most desirable destinations, combining international expertise, deep market knowledge and a highly personal approach. More than transactions, we create distinctive, lasting opportunities aligned with the highest standards of the global luxury market.
11 — Why Vanquish
The full strength of Vanquish,
behind one villa.
Four strengths, each one built into the sales strategy for Casa Miami.
A selected portfolio, and one senior team that stays with Casa Miami from launch to handover.
22DIAMONDS runs every campaign in-house, optimised continuously with AI and fully measurable.
Advertising in ChatGPT and qualifying buyers with AI agents in six languages.
Present in Cascais, Marbella, Dubai, Abu Dhabi, the Maldives, Miami and Brazil, with partners from Monaco to Saudi Arabia.
12 — Next steps
From agreement to activation.
A clear sequence to bring Casa Miami to market: formalise the partnership, experience the villa together, create the content and prepare the team before the first private presentation.
Sign the contract with VANQUISH
Sign the commercialisation agreement with VANQUISH. Confirm scope, responsibilities, commercial terms, approvals and reporting with the Legal department before work begins.
Prepare the leadership visit
Arrange a villa visit with the VANQUISH Team Leader and Head of Visuals. Backoffice coordinates access; the appointment is scheduled in Google Calendar.
Review the villa & creative brief
Walk the villa, review plans and construction progress, and agree the buyer story, shot list and production requirements with the developer. Confirm which spaces and features can be presented.
Create the content
Prepare photography, film, approved renders, brochure, floor plans and campaign copy. The Head of Visuals and Marketing align every asset with VANQUISH management’s approved listing package.
Onboard & train the team
Teach the sales and marketing team the villa, buyer profiles, qualification process and confidentiality rules. Rehearse private presentations and visits, following VANQUISH’s luxury service and presentation standards.
Set up CRM & reporting
Configure Zoho CRM for leads, contacts, communication status and deals. Assign follow-up ownership, schedule meetings in Google Calendar and establish daily written evening reports to the Head of Sales.
Approve the launch package
Confirm price-sharing rules, buyer materials, campaign budget and partner briefings with the Head of Sales and Marketing. Obtain Legal review of client-facing documents before release.
Private preview, then activation
Present Casa Miami privately to qualified contacts and partners, then activate the approved campaigns. Review enquiry quality, site visits and buyer feedback monthly, adapting the plan as construction progresses.
Vanquish Properties
The right buyer,
wherever they are.
An award-winning villa deserves a campaign to match. A senior boutique team, digital campaigns in every buyer market, visibility in AI search, and a private network from Marbella to Dubai to Miami. That is how Casa Miami will be sold.
contact@vanquishproperties.co